Browsing Theses - Business and Social Sciences ITS by Author "Weese, Alexander"
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The technological advance in CRM and the impact on customer loyalty: a comparative study between Irish and German consumers
Weese, Alexander (Institute of Technology, Sligo, 2010)This work investigates the use and effects of Customer Relationship Management, and attempts to posit how the technology may develop in the future, while also presenting recommendations regarding how companies may wish ...