Browsing Theses - Business and Social Sciences ITS by Author "Toner, Kelly"
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An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland
Toner, Kelly (Institute of Technology, Sligo, 2009)In eco-tourism destinations, business practice is usually developed around strict beliefs and values regarding the environment. By devising a brand, a business is projecting their beliefs and values to the customer through ...