Browsing Theses - Business and Social Sciences ITS by Author "Sweeney, Joanna"
Now showing items 1-4 of 4
-
An investigation into the ethics of alcohol advertising to students of the Institute of Technology, Sligo
(Institute of Technology, Sligo, 2008)The purpose of the research was primarily to ascertain whether or not the advertising of alcohol on college grounds influenced the Students of the Institute of Technology, Sligo to purchase alcohol. In order to do so, ... -
Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation
(Institute of Technology, Sligo, 2010)The purpose o f this research study was to ascertain innovative ideas from a sample o f hotel customers’ from four participant hotels in Sligo in order to enhance hotel service offerings. The researcher conducted a ... -
A model to develop film-induced tourism in Ireland
(Institute of Technology, Sligo, 2012)This research explores the potential development of film-induced tourism in Ireland Filminduced tourism is not over researched and there is significant developmental scope Case study research is the predominant method ... -
Tourism education in Ireland : an analysis of the provision of third level tourism education in Ireland focusing on the needs of the public, private and voluntary sectors
(Institute of Technology, Sligo, 2005-04)Tourism education in Ireland has witnessed a transformation within the last four decades since CERT introduced the first fundamentals of training in the 1960’s. An analysis of the provision of tourism education in Ireland, ...
