Browsing Theses - Business and Social Sciences ITS by Author "Sleater, Vanessa"
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An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers /
Sleater, Vanessa (Institute of Technology, Sligo, 2017)The purpose of this research is to achieve a deeper understanding of the link between Coca-Cola’s CSR practices and its Irish and Spanish consumers loyalty. The study aims to compare and contrast Irish Coca-Cola consumers ...