Browsing Theses - Business and Social Sciences ITS by Author "Ryan, Suzanne"
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An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
Berrigan, Susan (Institute of Technology, Sligo, 2009)Branding has evolved over recent decades from being just a name to differentiate products and services to taking on new roles such as a relationship builder and a strategic asset used in planning and budgets (Aaker, 1991, ... -
An exploratory study of the use of brand strategy in the Irish medical technology sector
Kilgannon, Deirdre (Institute of Technology, Sligo, 2012)Branding is used with much force as a marketing tool in consumer markets but it is only used mildly in the Medical Technology industry (HBS Consulting 2011). According to HBS consulting (2011) many medical technology ... -
An exploratory study on establishing an Irish luxury fashion brand
O'Sullivan, Shauna (Institute of Technology, Sligo, 2013)Ireland is not taken seriously for its fashion and there is no internationally recognised fashion designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high on the list. There are a ...