Browsing Theses - Business and Social Sciences ITS by Author "McGurrin, Christopher"
Now showing items 1-1 of 1
-
An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study
McGurrin, Christopher (Institute of Technology, Sligo, 2012)The purpose of this research is to investigate the effectiveness of relationship marketing in Irish Retail Banking. The development of relationship marketing continues to grow in academic and practical terms. More ...