Browsing Theses - Business and Social Sciences ITS by Author "Maxwell, Elaine"
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The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim
Maxwell, Elaine (Institute of Technology, Sligo, 2009)The objective of this research dissertation was to study the literature on customer relationship management in order to determine whether what the theorists were saying in the literature was actually in practice in small ...