Browsing Theses - Business and Social Sciences ITS by Author "Lowe, Denise"
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The integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategy Loftus, Breda (Institute of Technology, Sligo, 2009)
Political marketing : an Irish investigation Gorman, Breffni (Institute of Technology, Sligo, 2008)The following document provides an investigation on political marketing. To facilitate this, a number o f areas in the parent domain o f marketing are first looked to, as they build the foundations for understanding the ...