Browsing Theses - Business and Social Sciences ITS by Author "Larkin, Cristina"
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An exploratory study of the use of social media marketing in the pay TV industry in Ireland /
Doyle, Bernadette. (Institute of Technology, Sligo, 2017)This research is an exploratory study, which analyses the use of social media by Irish pay-television providers when marketing their services. The main objective of this research is to determine has the use of social ...