Browsing Theses - Business and Social Sciences ITS by Author "Kruse, David."

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    • How do small local food producers build and maintain brand loyalty? / 

      Kruse, David. (Institute of Technology, Sligo, 2017)
      The objective of this particular study is to investigate how small local food producers build and maintain brand loyalty. Brand loyalty is extremely important for producers to gain market share. It is imperative that they ...