Browsing Theses - Business and Social Sciences ITS by Author "Kilgannon, Deirdre"
Now showing items 1-1 of 1
-
An exploratory study of the use of brand strategy in the Irish medical technology sector
Kilgannon, Deirdre (Institute of Technology, Sligo, 2012)Branding is used with much force as a marketing tool in consumer markets but it is only used mildly in the Medical Technology industry (HBS Consulting 2011). According to HBS consulting (2011) many medical technology ...