Browsing Theses - Business and Social Sciences ITS by Author "Higgins, Ann"
Now showing items 1-5 of 5
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An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland
Toner, Kelly (Institute of Technology, Sligo, 2009)In eco-tourism destinations, business practice is usually developed around strict beliefs and values regarding the environment. By devising a brand, a business is projecting their beliefs and values to the customer through ... -
An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
Sheridan, Sandra (Institute of Technology, Sligo, 2009)This study explores the importance of Key Account Management and the value it brings to the buyer-seller relationship. The study examines past and current literature in the areas o f Key Account Management and Relationship ... -
Global intentions: towards the establishment of an export framework for small and medium sized Irish businesses contemplating exporting.
Haran, Denis. (Institute of Technology, Sligo., 2013) -
The impact of greenwashing on green marketing in Ireland
Branley, Aisling (Institute of Technology, Sligo, 2013)Concern for the environment is on the increase and businesses today are now facing greater demands from consumers in relation to their environmental impact and sustainability practices. Consumers are now engaging in ... -
An investigation into the effects of the Celtic Tiger on the demand for financial products and the implications of the "credit crunch" on Irish consumers of financial products in the North Western region
Henry, Rienna (Institute of Technology, Sligo, 2008)The Irish economy has undergone vast economic restructuring over the years particularly over the last decade. This dissertation reviewed the economic development in Irish history from the 1930’s to the “Celtic Tiger” ...