Browsing Theses - Business and Social Sciences ITS by Author "Gorman, Breffni"
Now showing items 1-1 of 1
-
Political marketing : an Irish investigation
Gorman, Breffni (Institute of Technology, Sligo, 2008)The following document provides an investigation on political marketing. To facilitate this, a number o f areas in the parent domain o f marketing are first looked to, as they build the foundations for understanding the ...