Browsing Theses - Business and Social Sciences ITS by Author "Foden, Oisín"
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Evaluating the use of social marketing as a tool to affect people's attitudes towards water safety, in particular for the use of the Land PAWS programme in Irish national schools /
Foden, Oisín (Institute of Technology, Sligo, 2017)This dissertation has been conducted with the aim of identifying the social marketing carried out by Irish Water Safety, focusing specifically on children in national schools who can avail of the Land Primary Aquatic ...