Browsing Theses - Business and Social Sciences ITS by Author "Finnegan, Margaret"
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An exploration of impulse purchase trigger factors : a focus on new products in the Irish grocery market
Finnegan, Margaret (Institute of Technology, Sligo, 2013)The objective of this study is to investigate the trigger factors that compel the consumer to impulse purchase of new products in the grocery retail sector. A comprehensive review and analysis of the literature suggests ...