Browsing Theses - Business and Social Sciences ITS by Author "Dillon, James"
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Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation
Dillon, James (Institute of Technology, Sligo, 2010)The purpose o f this research study was to ascertain innovative ideas from a sample o f hotel customers’ from four participant hotels in Sligo in order to enhance hotel service offerings. The researcher conducted a ...