Browsing Theses - Business and Social Sciences ITS by Author "Curran, Barbara"
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Are women stereotyped in adverts on Irish television channels & do Irish women feel the current adverts represent them? / Curran, Barbara (Institute of Technology, Sligo, 2017)This research is to analyse the level of stereotyping in advertisements on Irish television channels, with particular emphasis on the stereotyping of women. It will also assess the use of a new trend in advertising called ...