Browsing Theses - Business and Social Sciences ITS by Title
Now showing items 45-64 of 84
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An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers /
(Institute of Technology, Sligo, 2017)The purpose of this research is to achieve a deeper understanding of the link between Coca-Cola’s CSR practices and its Irish and Spanish consumers loyalty. The study aims to compare and contrast Irish Coca-Cola consumers ... -
An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study
(Institute of Technology, Sligo, 2012)The purpose of this research is to investigate the effectiveness of relationship marketing in Irish Retail Banking. The development of relationship marketing continues to grow in academic and practical terms. More ... -
The Irish pub as a third place : a sociological exploration of people, place and identity
(Institute of Technology, Sligo, 2008-07)There is considerable interest in alcohol in Irish society, yet minimal sociologcial understanding of its consumption, particularly of the sites where most drinking occurs: the country's 8750 pubs. Despite widespread ... -
Irish Traveller women negotiating home and school environments : identity, space and embodiment
(Institute of Technology, Sligo, 2016-07)The purpose of this research is to investigate the manner in which Traveller women negotiate different spaces, in particular, the home-school interface within the context of a rapidly changing society. Previous writers ... -
Is social capital formation and maintenance under threat in County Sligo? : A critical review and exploration 1993-2013
(Institute of Technology, Sligo, 2015)This thesis seeks to assess the extent to which social capital formation and the commensurate maintenance of this substance, imputed to ‘bind society’, has been under threat in County Sligo over the period 1993-2013. ... -
Lifelong learning : the unheard voices
(Institute of Technology, Sligo, 2007)Mature Students are a unique group o f individuals because they share common characteristics that are distinct to this group. They have many other roles and responsibilities and therefore, have to ‘fit’ education into ... -
The localisation of the fast food industry in Ireland
(Institute of Technology, Sligo, 2004-09)For many years food as an academic discipline was ignored by academics in favour of more ‘serious’ topics such as poverty, unemployment and gender issues within the workplace. We as people now live in a consumer society ... -
A longitudinal study on local authority sustainable planning for tourism in Ireland : a focus on tourism indicator systems /
(Institute of Technology, Sligo, 2017) -
Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation
(Institute of Technology, Sligo, 2010)The purpose o f this research study was to ascertain innovative ideas from a sample o f hotel customers’ from four participant hotels in Sligo in order to enhance hotel service offerings. The researcher conducted a ... -
A model to develop film-induced tourism in Ireland
(Institute of Technology, Sligo, 2012)This research explores the potential development of film-induced tourism in Ireland Filminduced tourism is not over researched and there is significant developmental scope Case study research is the predominant method ... -
Motivating techniques within Irish and American manufacturing and service companies in the Northwest of Ireland
(Institute of Technology, Sligo, 2006-06)In today’s world, many companies are concentrating on both their technology and human resources to provide them with their competitive advantage. Hence, understanding what motivates people is particularly important for ... -
Negotiating legitimacy : reflections as a social act : reflection processes of primary school teachers on rituals and ritualisations
(Institute of Technology, Sligo, 2014-10)This thesis presents the findings of a study on the reflection processes on rituals/ritualisations in German and Irish primary schools. The main idea that comes out of this research is that the concepts of reflection as ... -
Performance management systems and their effectiveness in SME's in the North West of Ireland : a case study
(Institute of Technology, Sligo, 2008)Research suggests that performance management rests on the assumption that if you can raise the performance levels of individuals, then better organisational performance will follow. Performance Management is about ... -
A phenomenological examination of qualified nurses' perception, meaning and experience of culture working in the HSE West
(Institute of Technology, Sligo., 2011)T his Research Study sets out to examine qualified nurses’ perception, meaning and experience of culture working in the HSE West. The research was conducted utilising a Qualitative Phenomenological Husserlian Framework. An ... -
A phenomenological study of community gardening : an insider's view of the lived experiences of community gardening participants throughout the growing and non-growing seasons
(Institute of Technology, Sligo, 2016)This study was carried out with the help of seven research participants at a community garden in the North-west of Ireland. Although research exploring the experiences of community gardening participants is limited, it is ... -
Political marketing : an Irish investigation
(Institute of Technology, Sligo, 2008)The following document provides an investigation on political marketing. To facilitate this, a number o f areas in the parent domain o f marketing are first looked to, as they build the foundations for understanding the ... -
Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(Institute of Technology, Sligo, 2010)This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ... -
The practice of customer experience management in bars in Mayo and Sligo
(Institute of Technology, Sligo, 2010)This thesis investigates the practice of Customer Experience Management in Bars in Mayo and Sligo. There is little evidence of research conducted into customer experience management in bars in Ireland, hi addition, the ... -
The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim
(Institute of Technology, Sligo, 2009)The objective of this research dissertation was to study the literature on customer relationship management in order to determine whether what the theorists were saying in the literature was actually in practice in small ... -
A qualitative case study exploring service users' and providers' experiences of continuity of care when transitioning from early intervention teams : the case of autism spectrum disorder /
(Institute of Technology, Sligo, 2019)Seamless and continuous care across transitions are the gold standard for an individual with Autism Spectrum Disorder (ASD) when moving through services, agencies or organisations. However, little is known about the ...
