Browsing Theses - Business and Social Sciences ITS by Title
Now showing items 41-60 of 85
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An investigation into the impact of the current economic recession on "own-brands" in the Irish grocery retail sector
(Institute of Technology, Sligo, 2012)The objective of this study is to investigate the impact of the current economic recession on own-brand ranges in the Irish grocery retail sector. With the recession continuing to effect individuals daily lifestyles ... -
An investigation into the marketing of the GAA focusing specifically on an underage programme, the VHI Cúl Camps
(Institute of Technology, Sligo, 2008)This study is concerned with the marketing o f the Gaelic Athletic Association focusing specifically on an underage programme the Cul Camps. The Gaelic Athletic Association (GAA) is an amateur sporting organisation that ... -
An investigation into the relationship between sales and marketing departments of retail outlets located in the north west region of Ireland
(Institute of Technology, Sligo, 2009)This dissertation is an investigation into the relationship between sales and marketing departments. The investigation will highlight, if any gaps actually do exist between sales and marketing departments o f retail ... -
An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers /
(Institute of Technology, Sligo, 2017)The purpose of this research is to achieve a deeper understanding of the link between Coca-Cola’s CSR practices and its Irish and Spanish consumers loyalty. The study aims to compare and contrast Irish Coca-Cola consumers ... -
An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study
(Institute of Technology, Sligo, 2012)The purpose of this research is to investigate the effectiveness of relationship marketing in Irish Retail Banking. The development of relationship marketing continues to grow in academic and practical terms. More ... -
The Irish pub as a third place : a sociological exploration of people, place and identity
(Institute of Technology, Sligo, 2008-07)There is considerable interest in alcohol in Irish society, yet minimal sociologcial understanding of its consumption, particularly of the sites where most drinking occurs: the country's 8750 pubs. Despite widespread ... -
Irish Traveller women negotiating home and school environments : identity, space and embodiment
(Institute of Technology, Sligo, 2016-07)The purpose of this research is to investigate the manner in which Traveller women negotiate different spaces, in particular, the home-school interface within the context of a rapidly changing society. Previous writers ... -
Is social capital formation and maintenance under threat in County Sligo? : A critical review and exploration 1993-2013
(Institute of Technology, Sligo, 2015)This thesis seeks to assess the extent to which social capital formation and the commensurate maintenance of this substance, imputed to ‘bind society’, has been under threat in County Sligo over the period 1993-2013. ... -
Lifelong learning : the unheard voices
(Institute of Technology, Sligo, 2007)Mature Students are a unique group o f individuals because they share common characteristics that are distinct to this group. They have many other roles and responsibilities and therefore, have to ‘fit’ education into ... -
The localisation of the fast food industry in Ireland
(Institute of Technology, Sligo, 2004-09)For many years food as an academic discipline was ignored by academics in favour of more ‘serious’ topics such as poverty, unemployment and gender issues within the workplace. We as people now live in a consumer society ... -
A longitudinal study on local authority sustainable planning for tourism in Ireland : a focus on tourism indicator systems /
(Institute of Technology, Sligo, 2017) -
Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation
(Institute of Technology, Sligo, 2010)The purpose o f this research study was to ascertain innovative ideas from a sample o f hotel customers’ from four participant hotels in Sligo in order to enhance hotel service offerings. The researcher conducted a ... -
A model to develop film-induced tourism in Ireland
(Institute of Technology, Sligo, 2012)This research explores the potential development of film-induced tourism in Ireland Filminduced tourism is not over researched and there is significant developmental scope Case study research is the predominant method ... -
Motivating techniques within Irish and American manufacturing and service companies in the Northwest of Ireland
(Institute of Technology, Sligo, 2006-06)In today’s world, many companies are concentrating on both their technology and human resources to provide them with their competitive advantage. Hence, understanding what motivates people is particularly important for ... -
Negotiating legitimacy : reflections as a social act : reflection processes of primary school teachers on rituals and ritualisations
(Institute of Technology, Sligo, 2014-10)This thesis presents the findings of a study on the reflection processes on rituals/ritualisations in German and Irish primary schools. The main idea that comes out of this research is that the concepts of reflection as ... -
Performance management systems and their effectiveness in SME's in the North West of Ireland : a case study
(Institute of Technology, Sligo, 2008)Research suggests that performance management rests on the assumption that if you can raise the performance levels of individuals, then better organisational performance will follow. Performance Management is about ... -
A phenomenological examination of qualified nurses' perception, meaning and experience of culture working in the HSE West
(Institute of Technology, Sligo., 2011)T his Research Study sets out to examine qualified nurses’ perception, meaning and experience of culture working in the HSE West. The research was conducted utilising a Qualitative Phenomenological Husserlian Framework. An ... -
A phenomenological study of community gardening : an insider's view of the lived experiences of community gardening participants throughout the growing and non-growing seasons
(Institute of Technology, Sligo, 2016)This study was carried out with the help of seven research participants at a community garden in the North-west of Ireland. Although research exploring the experiences of community gardening participants is limited, it is ... -
Political marketing : an Irish investigation
(Institute of Technology, Sligo, 2008)The following document provides an investigation on political marketing. To facilitate this, a number o f areas in the parent domain o f marketing are first looked to, as they build the foundations for understanding the ...