Browsing Theses - Business and Social Sciences ITS by Title
Now showing items 21-40 of 84
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An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
(Institute of Technology, Sligo, 2009)This study explores the importance of Key Account Management and the value it brings to the buyer-seller relationship. The study examines past and current literature in the areas o f Key Account Management and Relationship ... -
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
(Institute of Technology, Sligo, 2009)Branding has evolved over recent decades from being just a name to differentiate products and services to taking on new roles such as a relationship builder and a strategic asset used in planning and budgets (Aaker, 1991, ... -
An exploratory study of marketing activities employed by Irish Epos Software Development companies
(Institute of Technology, Sligo, 2013)The focus of this research is on the marketing activities employed by Irish Epos software development companies. Epos stands for Electronic point of sale which is another name for a computerised till system. It assists ... -
An exploratory study of the use of brand strategy in the Irish medical technology sector
(Institute of Technology, Sligo, 2012)Branding is used with much force as a marketing tool in consumer markets but it is only used mildly in the Medical Technology industry (HBS Consulting 2011). According to HBS consulting (2011) many medical technology ... -
An exploratory study of the use of social media marketing in the pay TV industry in Ireland /
(Institute of Technology, Sligo, 2017)This research is an exploratory study, which analyses the use of social media by Irish pay-television providers when marketing their services. The main objective of this research is to determine has the use of social ... -
An exploratory study on establishing an Irish luxury fashion brand
(Institute of Technology, Sligo, 2013)Ireland is not taken seriously for its fashion and there is no internationally recognised fashion designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high on the list. There are a ... -
Facilitating the transition from product-orientated to product service systems
(Institute of Technology, Sligo, 2013)Many traditional manufacturing firms within the EU are increasingly challenged by companies operating in developing countries with low-cost labour bases (Yoon et al., 2012). Instead, manufacturers are encouraged to develop ... -
Getting to the core of the matter : an exploratory study on how social enterprises in the West of Ireland identify their potential target market and communicate their core brand values /
(Institute of Technology, Sligo, 2017)The Social Enterprise Sector has grown rapidly in many countries in recent years to fill the gaps in social services. It helps to increase employment and solve public problems, thus promoting work integration and the ... -
Global intentions: towards the establishment of an export framework for small and medium sized Irish businesses contemplating exporting.
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Host communities participation in planning for sustainable tourism in Ireland: a local authority perspective
(Institute of Technology, Sligo, 2008)Local Authorities across Ireland are in an ideal position to plan for tourism in a sustainable manner when developing County Development Plans (CDPs). This thesis develops the first baseline study of host community ... -
How do small local food producers build and maintain brand loyalty? /
(Institute of Technology, Sligo, 2017)The objective of this particular study is to investigate how small local food producers build and maintain brand loyalty. Brand loyalty is extremely important for producers to gain market share. It is imperative that they ... -
The impact of greenwashing on green marketing in Ireland
(Institute of Technology, Sligo, 2013)Concern for the environment is on the increase and businesses today are now facing greater demands from consumers in relation to their environmental impact and sustainability practices. Consumers are now engaging in ... -
Innovation in the Irish public sector
(Institute of Technology, Sligo, 2013)The following document provides an investigation into innovation in the Irish Public Sector (IPS). To facilitate this, a number of areas had to be studied first in order to understand the origins of innovation. These ... -
The integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategy
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An investigation into the application of the SERVQUAL model in Cox's pharmacy, Carrick-on-Shannon, Co. Leitrim
(Institute of Technology, Sligo, 2008)The purpose of this study is to gain an understanding of the level of service quality within Cox’s pharmacy. A SERVQUAL methodology was used to measure service quality within the pharmacy where each element of the service ... -
An investigation into the brand awareness of small and medium sportswear companies within Ireland
(Institute of Technology, Sligo, 2010)None -
An investigation into the branding of regional event management
(Institute of Technology, Sligo, 2010)Regional event management branding is evidently in an emergent phase. Increasingly academics and tourism bodies are focusing on branding in association with places, communities and more recently regions. A new phenomenon ... -
An investigation into the effects of the Celtic Tiger on the demand for financial products and the implications of the "credit crunch" on Irish consumers of financial products in the North Western region
(Institute of Technology, Sligo, 2008)The Irish economy has undergone vast economic restructuring over the years particularly over the last decade. This dissertation reviewed the economic development in Irish history from the 1930’s to the “Celtic Tiger” ... -
An investigation into the ethics of alcohol advertising to students of the Institute of Technology, Sligo
(Institute of Technology, Sligo, 2008)The purpose of the research was primarily to ascertain whether or not the advertising of alcohol on college grounds influenced the Students of the Institute of Technology, Sligo to purchase alcohol. In order to do so, ... -
An investigation into the feasibility of the use of Google Earth as a marketing tool with focus on green business environment in the BMW region of Ireland
(Institute of Technology, Sligo, 2008)Purpose: The purpose o f this research is to assess the future of sustainable business models and the use o f Geographic Information Systems as marketing tools to stimulate economic growth on a sustainable level. The ...
