Browsing Theses - Business and Social Sciences ITS by Title
Now showing items 28-47 of 84
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Getting to the core of the matter : an exploratory study on how social enterprises in the West of Ireland identify their potential target market and communicate their core brand values /
(Institute of Technology, Sligo, 2017)The Social Enterprise Sector has grown rapidly in many countries in recent years to fill the gaps in social services. It helps to increase employment and solve public problems, thus promoting work integration and the ... -
Global intentions: towards the establishment of an export framework for small and medium sized Irish businesses contemplating exporting.
(Institute of Technology, Sligo., 2013) -
Host communities participation in planning for sustainable tourism in Ireland: a local authority perspective
(Institute of Technology, Sligo, 2008)Local Authorities across Ireland are in an ideal position to plan for tourism in a sustainable manner when developing County Development Plans (CDPs). This thesis develops the first baseline study of host community ... -
How do small local food producers build and maintain brand loyalty? /
(Institute of Technology, Sligo, 2017)The objective of this particular study is to investigate how small local food producers build and maintain brand loyalty. Brand loyalty is extremely important for producers to gain market share. It is imperative that they ... -
The impact of greenwashing on green marketing in Ireland
(Institute of Technology, Sligo, 2013)Concern for the environment is on the increase and businesses today are now facing greater demands from consumers in relation to their environmental impact and sustainability practices. Consumers are now engaging in ... -
Innovation in the Irish public sector
(Institute of Technology, Sligo, 2013)The following document provides an investigation into innovation in the Irish Public Sector (IPS). To facilitate this, a number of areas had to be studied first in order to understand the origins of innovation. These ... -
The integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategy
(Institute of Technology, Sligo, 2009) -
An investigation into the application of the SERVQUAL model in Cox's pharmacy, Carrick-on-Shannon, Co. Leitrim
(Institute of Technology, Sligo, 2008)The purpose of this study is to gain an understanding of the level of service quality within Cox’s pharmacy. A SERVQUAL methodology was used to measure service quality within the pharmacy where each element of the service ... -
An investigation into the brand awareness of small and medium sportswear companies within Ireland
(Institute of Technology, Sligo, 2010)None -
An investigation into the branding of regional event management
(Institute of Technology, Sligo, 2010)Regional event management branding is evidently in an emergent phase. Increasingly academics and tourism bodies are focusing on branding in association with places, communities and more recently regions. A new phenomenon ... -
An investigation into the effects of the Celtic Tiger on the demand for financial products and the implications of the "credit crunch" on Irish consumers of financial products in the North Western region
(Institute of Technology, Sligo, 2008)The Irish economy has undergone vast economic restructuring over the years particularly over the last decade. This dissertation reviewed the economic development in Irish history from the 1930’s to the “Celtic Tiger” ... -
An investigation into the ethics of alcohol advertising to students of the Institute of Technology, Sligo
(Institute of Technology, Sligo, 2008)The purpose of the research was primarily to ascertain whether or not the advertising of alcohol on college grounds influenced the Students of the Institute of Technology, Sligo to purchase alcohol. In order to do so, ... -
An investigation into the feasibility of the use of Google Earth as a marketing tool with focus on green business environment in the BMW region of Ireland
(Institute of Technology, Sligo, 2008)Purpose: The purpose o f this research is to assess the future of sustainable business models and the use o f Geographic Information Systems as marketing tools to stimulate economic growth on a sustainable level. The ... -
An investigation into the impact of the current economic recession on "own-brands" in the Irish grocery retail sector
(Institute of Technology, Sligo, 2012)The objective of this study is to investigate the impact of the current economic recession on own-brand ranges in the Irish grocery retail sector. With the recession continuing to effect individuals daily lifestyles ... -
An investigation into the marketing of the GAA focusing specifically on an underage programme, the VHI Cúl Camps
(Institute of Technology, Sligo, 2008)This study is concerned with the marketing o f the Gaelic Athletic Association focusing specifically on an underage programme the Cul Camps. The Gaelic Athletic Association (GAA) is an amateur sporting organisation that ... -
An investigation into the relationship between sales and marketing departments of retail outlets located in the north west region of Ireland
(Institute of Technology, Sligo, 2009)This dissertation is an investigation into the relationship between sales and marketing departments. The investigation will highlight, if any gaps actually do exist between sales and marketing departments o f retail ... -
An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers /
(Institute of Technology, Sligo, 2017)The purpose of this research is to achieve a deeper understanding of the link between Coca-Cola’s CSR practices and its Irish and Spanish consumers loyalty. The study aims to compare and contrast Irish Coca-Cola consumers ... -
An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study
(Institute of Technology, Sligo, 2012)The purpose of this research is to investigate the effectiveness of relationship marketing in Irish Retail Banking. The development of relationship marketing continues to grow in academic and practical terms. More ... -
The Irish pub as a third place : a sociological exploration of people, place and identity
(Institute of Technology, Sligo, 2008-07)There is considerable interest in alcohol in Irish society, yet minimal sociologcial understanding of its consumption, particularly of the sites where most drinking occurs: the country's 8750 pubs. Despite widespread ...
