Browsing Theses - Department of Business, Humanities & Technology, ATU Mayo by Author "McGinn, Dr. Janine"
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An awareness study of the EU Privacy and Electronic Communication (ePrivacy) directive (S.I. No. 336/211).
Rowland, Pat (Atlantic Technological University, 2022-05)Background: In today’s increasingly information and digital age there is widespread use of search engines and social network sites. The use of this media form seems to be ubiquitous as it cuts across all age groups, social ... -
An exploratory study of Digital Marketing implementation by SMEs in the West of Ireland during the COVID-19 Pandemic
O'Neill, Sam (Atlantic Technological University, 2022)This exploratory research focuses on how SMEs in the West of Ireland have upscaled their use of Digital Marketing since March 2020. This study reviews how SMEs in the West of Ireland reacted during this rapid digitalisation ... -
Parasocial Relationships between Influencers and Irish Millennials and their Effect on Purchase Intention
Moran, Lorraine (2022)This study explores the hidden techniques and interactions which lead to the development of parasocial relationships among Irish millennials and influencers, and the subsequent effect on purchase intention. Upon review of ...