Now showing items 1-3 of 3

    • Motivating exercise through social media 

      Mulchrone, Margaret (2021-09)
      The exponential growth of social media and online fitness classes in the last decade of the twenty first century, has provided a multitude of opportunities for individuals and businesses. The internet has created new ...
    • Parasocial Relationships between Influencers and Irish Millennials and their Effect on Purchase Intention 

      Moran, Lorraine (2022)
      This study explores the hidden techniques and interactions which lead to the development of parasocial relationships among Irish millennials and influencers, and the subsequent effect on purchase intention. Upon review of ...
    • Social Media in Higher Education 

      McConway, Terence (2021)
      The study explores whether higher education institutes strategic usage of so-cial Media fosters a stronger relationship with students. Almost every higher educational institute uses social Media for numerous reasons. ...