Browsing Theses - Department of Business, Humanities & Technology, ATU Mayo by Author "ATU Mayo Campus, Westport Road, Castlebar, Co. Mayo"
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An awareness study of the EU Privacy and Electronic Communication (ePrivacy) directive (S.I. No. 336/211).
Rowland, Pat (Atlantic Technological University, 2022-05)Background: In today’s increasingly information and digital age there is widespread use of search engines and social network sites. The use of this media form seems to be ubiquitous as it cuts across all age groups, social ... -
Parasocial Relationships between Influencers and Irish Millennials and their Effect on Purchase Intention
Moran, Lorraine (2022)This study explores the hidden techniques and interactions which lead to the development of parasocial relationships among Irish millennials and influencers, and the subsequent effect on purchase intention. Upon review of ...