|Padian, W. (2012) An analysis of CRM and E-CRM strategies in small to medium businesses in Ireland. MSc, Institute of Technology, Sligo.
|The central research question for this current study is: The analysis of Customer
Relationship Management (CRM) and Electronic Customer Relationship Management
(E-CRM) strategies in small to medium businesses in Ireland. In order to answer this
question, the following research questions were devised and the answers were deduced
from the findings and results of the qualitative analysis conducted:
RQ1: Define the principles of CRM and E-CRM that are linked with the retention of
RQ2: Find and discuss the online channels that are available to businesses so that they
can better define their E-CRM. Find out exactly what practises are being used in order to
evaluate and control customers. Examples of market leaders and their E-CRM strategies
will be outlined and discussed here.
RQ3: Analyse the importance that is being placed on E-CRM from an Irish online
business perspective. Make an assessment of their views and thoughts on E-CRM
RQ4: Finding out how innovative, focused and productive they are in their processes
when using online channels for E-CRM.
|Customer relations -- Management -- Ireland.
|Electronic commerce -- Management -- Ireland.
|Small business -- Ireland.
|An analysis of CRM and E-CRM strategies in small to medium businesses in Ireland
|Master Thesis (taught)
|Institute of Technology, Sligo
|Creative Commons Attribution-NonCommercial-NoDerivs CC BY-NC-ND
|Marketing, Tourism and Sport ITS