Browsing Theses - School of Engineering, ATU Galway City by Author "Butler, Valerie"
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Implementation of a customer relationship management system in an SME
Butler, Valerie (Galway-Mayo Institute of Technology, 2002)The research conducted for this thesis has been carried out over a two year period as part of the Mobile Tools and Technology for customer care (MOTTO) project. The project was funded under the Applied Grant scheme ...