Browsing Theses - School of Business, ATU Galway City by Author "Birkett, Annmarie"
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An empirical study: the impact of the Internet on traditional marketing principles, strategies and practices in the financial and retailing sectors
Birkett, Annmarie (Galway-Mayo Institute of Technology, 2004)The purpose of this research is to provide an insight into the impact of the Internet on traditional marketing principles, strategies and practices in the financial and retailing sectors. The growth of the Internet is ...