Browsing Theses - School of Business, ATU Galway City by Title
Now showing items 37-41 of 41
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The market potential for fish roe products in the Irish seafood industry
(Galway-Mayo Institute of Technology, 2007)This research aimed to identify the market potential for Roe products in the Irish seafood industry. The Seafood Sector Development Strategy 2007 -2013 was established with a view to secure a sustainable and profitable ... -
Polish immigrants in Ireland's black economy: a phenomenological investigation
(Galway-Mayo Institute of Technology, 2011)The purpose of this thesis is to answer the research question ‗why do some Polish migrants engage in shadow employment in the Republic of Ireland?‘ The individual and group interviews, which were conducted in August 2011 ... -
Proposing a methodology for the outsourcing of the marketing function for SMEs and MEs: a case study approach
(Galway-Mayo Institute of Technology, 2010)Globalization and competitive difficulty have forced firms to reduce their costs and to be more dynamic. Consequently, organizations should concentrate on their core competencies and outsource their other functions. ... -
A study on how two third-level institutions in the West of Ireland improve their marketing strategies in mainland China
(Galway-Mayo Institute of Technology, 2010)This thesis is concerned with the growing phenomenon o f mainland Chinese students studying in Ireland and various marketing strategies used by Irish Third-Level institutions to determine the elements that can be considered ... -
What are the environmental and economic impacts of a wind power system on a small rural community in East Galway?
(Galway-Mayo Institute of Technology, 2010)As the world is getting increasingly more concerned about the environment and the fear that the end of fossil fuels is coming soon; people are researching into different ways of meeting our energy needs in the future. One ...